“The best people that you can get to download your books are other authors. Chances are, if you’re a self-published author, you’re going to need help with promoting your work. And that means we need to stick together. Self-publishing doesn’t always have to be a lonely endeavor. Make relationships and get the train moving again.”
If you’re like me, you’ve probably written a book, or you’re currently working on one. You are either an author, or an aspiring author.
And, chances are, if you’re like me, you’ve researched and found out that self-publishing is the easier path for ensuring your written work will get some attention. It’s the fastest choice, the choice that gives you the most control over your manuscript, and, if you don’t want to, you don’t even have to spend a penny.
However, if you’re like me, then you’ve most likely also discovered that self-publishing is VERY HARD.
To be a self-publishing author…for those of you that don’t know what this entails, allow me to explain. If you SELF-PUBLISH a book, then you are the publisher. Based upon this discovery, we can go further and ask the necessary question: what does a publisher do?
Publishers distribute written or graphic works of art to the public. They are advertisers, promoters, business-people, sales-people. That’s their job. And, with every job that involves showing off and selling some sort of item, you had better be good at it!
Most likely, if you’re a self-published author, the revenue you receive from selling your books is NOT your only source of income. Most self-published authors would be in a lot of trouble, if that were the case! Publishing a book (meaning actively distributing and selling it to the public) is a lot of work, and very often, not too profitable.
WHAT ARE SOME GREAT WAYS TO PROMOTE YOUR BOOK?
My books tend to have much more success when (guess what?) I make them free for a short amount of time. I’m talking about the eBook versions, of course. People will wait for me to make them free (which, of course, is smart), or maybe they’re people that haven’t heard of my book, but they notice it while scrolling through Smashwords.com. They see that the novella is free, and then decide to give it a chance. I mean, they don’t have anything to lose.
This sounds like a poor way to build a following; if your book is worth something, then people will pay for it! This is very true, and it’s why I don’t advise that you keep your book forever free. BUT, there are also some advantages to making your book free:
- If you’re writing a series (like me), having at least the first book free can act as the “hook”. Then, if you’re worried about making sure people understand the worth of your book, you can charge readers for the subsequent books of your series.
- Ripple effect: the people that download your book for free might start talking, or other people online will see what they’re reading. Maybe they’ll be interested in buying a copy too.
Another great way to promote your book is finding other authors that write about the same things you do. Wordpress.com is great for that, especially since you can search for specific tags. Writing a historical fiction? Search for others writing about the same thing. Strike up a relationship and find ways to help each other out. The best people that you can get to download your books are other authors. Chances are, if you’re a self-published author, you’re going to need help with promoting your work. And that means we need to stick together. Self-publishing doesn’t always have to be a lonely endeavor. Make relationships and get the train moving again.
The last way to promote your book would be to keep on writing; blog on different sites. Personally email people, comment on their blogs, and find nook in the internet where your audience is hiding. Whatever your endeavor is, keeping working for it. And even if you’re not sure where your going with your self-publishing career, keep moving forward. Keep searching. Keep writing.
For those that suffer the woes of self-publishing: Go create. Go writers.
Praise God 😉
P.S. Volume 1 is still free as an eBook at Smashwords!