Some people claim that they really don’t care how many followers they have. And that’s great! Because, if all you care about is the number of followers you have, it’s easy to get depressed. If I was only concerned with having a big following…I’d quit!
That being said, I think we can agree (especially my fellow self published authors out there!) that we would all like to be popular. We would like to be like that OTHER blogger, who has 10,000+ followers.
So…how do we reach such a goal?
The answer is actually ridiculously simple and obvious: you need to write.
And you need to publish well-written, attractive posts.
Although I’m sure you can reason WHY this is the answer, I’m going to state it for you. This method of publishing attractive posts works because 1) publishing posts is the only way you have the POSSIBILITY of getting seen 2) if your posts are seen, they are more likely to be read (duh) and 3) if people read your posts, maybe they’ll follow you.
The logic is elementary, my dear friends.
So in order to get followers, the only real way to do this is to write.
What would I consider to be an “attractive” post? First, it should have a good title, something that can be meaningful to anyone. And not an “inside joke” title, or something that only you and your “close followers” really understand. Be practical. Titles make a difference.
Pictures. Pictures are important for breaking up text and adding some beauty, silliness, quirk, etc. to your posts. They are able to draw people in…thus the “attractive” part.
I’ve honestly noticed that a few of my followers are suckers for images containing beautiful, magical scenery (I mean, who isn’t, but…). So, I do my best to satisfy those followers and give them what they want! You know who you are 😉
So pictures are important from a visual point of view; on that note, I think it’s worthwhile to mention that your posts should have small paragraphs. No one likes reading huge, block paragraphs. It hurts your eyes, requires too much concentration, etc.
And lastly, make sure you have an informal writing style, with a dash of wit! No one likes reading a ton of big words and lofty prose. Shakespeare lived in the 1500s; don’t forget that. Save the vocabulary and intricate prose for STORIES, not casual posts (like this one).
Okay, so all of those things make for an attractive post…but what makes for an UN-attractive post? What will turn off your followers, or make people roll their eyes at you?
Posting too much about your own personal writing endeavors.
Now I would know firsthand that this is a terrible way both to gain and keep followers interested, because I used to do this! All I would do is write these short little posts, pitching my story constantly, basically nagging people into liking my ideas. And you know what? It DIDN’T WORK.
Because no one wants to be constantly listening to you promote yourself. In the end, you sound like a self-centered jerk, who is…well, self-centered.
Okay, I get it: obviously, you SHOULD post about your personal endeavors from time to time. Your followers SHOULD care about your endeavors; otherwise, they aren’t good followers. But don’t make personal endeavors the focus. Write about things that people can appreciate for THEIR OWN sake, not for YOURS. Once they actually care about you, your writing, and your blog, then they will care about your personal writing endeavors.
Another thing that will get on people’s nerves: spamming them with comments and likes, just so that they will check out your blog in return.
It goes something like this: “Hey! Your blog is great! I like how you’re writing a book. I’m writing a book too. You should come check it out! Thanks!”
This technique CAN be successful (because I used to do this too!), but it doesn’t gain you followers that actually care. And, let’s face it, having someone like ten of your posts, only to post a comment like that, shows you how LITTLE they care, and how fake their Likes are. In the end, it’s kind of offensive.
So don’t do that either 🙂
The best way to gain followers is to write attractive posts, and be courteous. Be honest. Read OTHER people’s posts, and be proactive. Comment thoughtfully, not for personal gain. Create a good, clean, healthy atmosphere, and it will pay off. Follow who you WANT to follow, not out of pity or obligation. Otherwise, will you really be following them?
What do you think?