The title says it all.
I’ve been through this multiple times while trying to market my own stories. For the sake of gaining “popularity”, I would make my book free, and smile to myself as people “bought” my free book.
After I was done congratulating myself, I wondered why those same people didn’t buy the second book, which actually had a price-tag.
Did they not like my first book? Maybe. But the truth is, I don’t think they ever read it. Because it’s easy to download a free book and “show your support”. But it’s harder to actually PAY for a novel…and when you PAY for a novel, you’re obliged to read it.
This is the magic of money. Making your book worth money produces an HONOR system.
If you have successfully written a novel and you would like to market it, my advice is to SELL it, not give it away. You worked hard to write that book, right? Then why just give it away? Are you really gaining loyal readers that way?
Loyal readers will buy your books. They will take the time to read it. Maybe they’ll write a review, maybe they won’t. But the mark of a loyal reader is how willing he or she is to spend money on your book. In the end, that’s really the best way to tell if you’ve hooked your audience.
If something is severely under-priced at the supermarket, isn’t this a sign of poor quality? Naturally, in the world we live, we can be suspicious of an item if it’s priced either too low or too high. Too high, and we don’t want to buy. But if something is priced too low, is it even worth our time?
Now I know I’m not a great marketer. All of this is my opinion. Maybe selling freebies works for you, but it hasn’t produced a positive outcome for me. Each person needs to find his or her style of promotion.
But, whatever your style is, make sure that people know what your story is worth!
What do you think? Do you think freebies are a bad idea? What are your experiences?