The Reason Why People “Like” But They Don’t Comment

I’ve been seeing a lot of blogs recently where the authors have a MAD following.  I sigh and drool and faint whenever I see how many followers these people have.  They average at LEAST 40 likes a post.

But they also average MAYBE 2-3 comments a post.

Why?

These people have 5,000+ followers.  Some have 20,000+ followers.  Why is no one commenting?

8dcdc-0edf368bc7b03e9b1c996026b023ec3bc760ffea367d6a9ec7ac68e3f4333ad7

Let’s be honest.  Everybody likes to get Liked.  But I think we can agree that when people take the time to comment, this feedback means way more to us.  Because it’s easy for people to click the Like button, but it takes effort to comment.  And that means they are taking us seriously and actually paying attention.  We like comments more than Likes.

The question is then: What makes people comment?

Personality.

Sig and Armstrong

You might have a huge following, but if you don’t have a sense of personality, people will stop treating you like a blogger.  They’ll see your blog posts, they’ll Like them, hopefully they’ll read them…but if you are only putting your writing forward, or whatever you’re trying to promote, people won’t care about you.  They won’t know YOU.

People might like your blog, but they aren’t going to comment unless they like you.

Think about it.

If your blog, your writing, lacks a sense of YOU, what will people be seeing?   Just words.  They might be some good words.  But if they aren’t able to attribute them to you, then why would they comment?  Who are they commenting to?  Not a person.   Just words.  And no one praises or converses with random words, however good they are.

its-all-about-me

Of course, maybe you ARE putting yourself into what you write…but maybe it’s too much of yourself.  I see this sooooo often.  Those bloggers who get big and popular and then all they do is blog about themselves and their own personal endeavors.  The titles of their posts are eternally:

“Hey, check out my new book”

“PLEASE buy my new book”

“Hey, guess what?  My new book is out”

“Update on my story”

You get the picture.

I’ve said this multiple times and I’ll say it again.  If you want followers and an active audience, blog about things people CARE about.  Blog about things that HELP people.  Make them WANT or NEED you.

If all you blog about is yourself, this can also constitute a lack of personality towards your audience.  Or, maybe not a lack of personality, but a bad personality.

Don’t be like those bloggers who are dry and have no personality, and don’t be like those bloggers who never have anything to offer to their followers.  Let your audience know who you are, and show your followers that you care about THEM too.  Make people come to your blog not just because of your content, but because of your character–because they genuinely know and like you as a person (and not just what you’re promoting)!


 I hope this helped!

What do you think?

Advertisements

51 comments

  1. proofistheword

    I’ve just liked your post, and am now commenting! I certainly know what you mean though.

    I get the odd like here and there, but it’s rare I get comments. When I do, they tend to be from the same people. Thanks to those who do (you know who you are). Those who haven’t, please comment away!

    Liked by 1 person

    • Dominic Sceski

      Gasp! It works!?
      I can relate. I used to get a lot of Likes, but few comments. The moment I started blogging about things people found useful or interesting, then people started commenting a lot.

      Liked by 2 people

  2. The Album (Matt)

    I agree with this and sometimes I like a post to bookmark it for later, mostly if it’s a longer post. I enjoy commenting it helps me get to know the blogger just like when someone comments on my blog it allows me to discover who my audience is

    Liked by 2 people

  3. wyattandwaltsawday

    Totally agree-and I think it’s so important to comment too, because bloggers really appreciate it, and then they’ll be more likely to check out your content. Obviously, that shouldn’t be the point of commenting, but it’s a nice added bonus.

    Liked by 1 person

  4. finestbagelsblog

    Hey! Another great post. I think your point about the difference in effort between a like and a comment is pretty important.

    Also, I have to say, I see bloggers who have been on here for far less time than us and have 10x the followers. Hard not to be a little jealous.

    -John

    Liked by 1 person

    • Dominic Sceski

      Ugh, yes! I don’t know how some people get so many followers in such a short amount of time. It boggles me. Oh well, maybe our big breaks will come too!

      Liked by 1 person

    • Dominic Sceski

      Thank you! And yeah, it was just something I noticed and I figured there had to be a reason for it. It gave me something to write about 😉

      Like

  5. Arria Cross

    Good post. When I explore my reader, sometimes I “like” posts that I just skim. However, if a post makes me stop & actually read, then I’ll have no choice but to comment because the post is just so irresistable. And as a blogger, I actually feel morr excitement whenever I receive a notif for a comment rather than a new follower. Because let’s be honest, a lot of us are “lurkers”. I prefer to build camaraderie with my active commenters. It gives a sense of community rather than just you spouting your opinions randomly into the big out there.

    Liked by 2 people

    • Dominic Sceski

      Well said, I can relate a lot actually! The posts that I comment on are usually the ones that really made me stop and read.
      And you’re so right, nothing makes for a good community than when people actually talk!

      Liked by 1 person

  6. Jessica Bakkers

    *stands and applauds* yes. Just yes. I would also add don’t be like the bloggers who spam the crap out of your feed with a dozen posts a day. Especially if they are just reblogs of others’ works. Yes it’s nice to reblog someone else if you agree with their message, but doing so to generate traffick to your own site… meh. I’ll stop longer next time and discuss self-publishing with you, I’m about to leap into the unknown terror and need a good brain to pick… again, great post.

    Liked by 2 people

  7. Weezelle

    I think you’re advice is pretty good, and I’ve come to the same conclusion myself (after I did the Commenting Bootcamp actually). I do like it when people like my post, but I like it more when they comment!

    Liked by 2 people

  8. NNN

    I thoroughly enjoyed reading this! And it’s so true! Comments are honestly really motivating. And the memes in your post are so fitting! Maybe diversity in blog posts is a must, it probably might help us connect to a much wider audience as well. I’m super inspired to write on a variety of topics now! Thank you 🙂

    Liked by 1 person

  9. Janice Wald

    Hi Dominic,
    You and I are like-minded bloggers. I also offer blogging tips to bloggers. I found your theory about why they don’t comment interesting. Ouch, they don’t like me? Is it possible my call to action is weak?
    Maybe check out my blogging tips site and see what you think.
    Janice

    Liked by 1 person

  10. Mark Draycott Author

    This is a very interesting post Dominic and one I agree with immensely. I do believe that it’s partly the social media creation that is to blame for making it too easy to just ‘like’ a post. If you look at other social media platforms which many of us authors use frequently, they pose the same problem. I do understand however that it is a ‘time’ thing. A lot of people use mobile devices now and from a user friendly point of view, it is much easier to ‘like’ something than to spend time typing. They also read posts when they are half doing something else. Again, for ease, they will just like. My main purpose of my blog is to not only gain readership and interact with my readers but to also send out priceless reminders and updates that keep me in the back of people’s minds. I do get blogging about interesting things and other subjects but if I followed a sports blog for instance, the last thing I’d be interested in is hearing what they had for breakfast. You get my drift. I do feel your pain but keep plugging away, not just on your blog but across multiple platforms. Spread your eggs evenly in various social media baskets. Take care and thanks for a great post! Mark

    Liked by 2 people

    • Dominic Sceski

      Hey Mark!
      Thanks for such a thoughtful reply! I totally get what you’re saying, I hadn’t thought of how social media relates to this. That’s an excellent point. And you’re right, maybe some people can’t comment due to lack of time or lack of convenience. I understand that. But I still believe that comments mean more. So thanks for this 😉
      Good luck to you also, thanks for all the encouragement! I’ll do my best!

      Liked by 1 person

  11. Nicolle

    Hey, check out my new book… just kidding. I don’t have one yet. 😛

    This is an interesting post! I agree with loads of comments here, and to add on: I learned from one blogger that she prefers to like first and comment later when she has more time to write a thoughtful one. It makes sense too, especially when we’re reading in between things, like riding the subway! But I prefer to comment immediately after reading, or I’d forget. 😅

    Liked by 1 person

  12. MyStoriesWithMusic

    I think you have some good points 😀 However I think there is one more thing that makes people read your blog and comment, and that is if you read their blog and make a comment. Well, at least that is how I think about it, that if you make an effort for somebody else they might do the same for you 😉

    Liked by 1 person

  13. Russell J. Fellows

    I have to make a confession – I am a perpetual liker, and don’t comment that often. Well, at least not as much as I “like” a post. Main reason? Time. I’m probably a minority in this – and I can see how it doesn’t come across that way – but when I “like” a post, it’s me saying “I appreciated this”. Sometimes, I’m not sure if I have anything of value to “comment”. But, I can see how that may feel “cold” or “uninterested”. Perhaps, others do the same? But, you do have some great tips for the other side – for how we engage our audience. I think we forget that part. We think about the “branding” business of blogging/writing and believe that to mean we have to “sell, sell, sell”. Instead, like you said, we just need to be…and to engage. Great thoughts.

    Liked by 1 person

    • NoniMows

      Yes! I do that. Particularly if I have already email subscribed I think it is just polite, perhaps, to acknowledge the effort someone has put in. That’s one of the things i find so annoying about FB – it’s like walking into a room and no-one noticing you are there. And they are supposedly friends.

      That being said, I am trying to comment more even if I go back later.

      Liked by 2 people

    • Dominic Sceski

      Well I think that’s okay if you just prefer to like. If you don’t have anything to say, then why comment? Your logic makes sense.
      And yes I would agree that there is too much emphasis on the marketing aspect of blogging. Too much marketing can hurt a community.
      Good points yourself! Thank you!

      Liked by 1 person

  14. Shweta Suresh

    This is so true. Initially my blog didn’t have much comments too. But once I changed my writing style, everything took a turn for the better! And my posts started receiving more comments. If we write about stuff that our readers can relate to, it’ll work wonders for the blog. ☺

    Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s