The Reason Why People “Like” But They Don’t Comment

I’ve been seeing a lot of blogs recently where the authors have a MAD following.  I sigh and drool and faint whenever I see how many followers these people have.  They average at LEAST 40 likes a post.

But they also average MAYBE 2-3 comments a post.

Why?

These people have 5,000+ followers.  Some have 20,000+ followers.  Why is no one commenting?

Let’s be honest.  Everybody likes to get Liked.  But I think we can agree that when people take the time to comment, this feedback means way more to us.  Because it’s easy for people to click the Like button, but it takes effort to comment.  And that means they are taking us seriously and actually paying attention.  We like comments more than Likes.

The question is then: What makes people comment?

Personality.

You might have a huge following, but if you don’t have a sense of personality, people will stop treating you like a blogger.  They’ll see your blog posts, they’ll Like them, hopefully they’ll read them…but if you are only putting your writing forward, or whatever you’re trying to promote, people won’t care about you.  They won’t know YOU.

People might like your blog, but they aren’t going to comment unless they like you.

Think about it.

If your blog, your writing, lacks a sense of YOU, what will people be seeing?   Just words.  They might be some good words.  But if they aren’t able to attribute them to you, then why would they comment?  Who are they commenting to?  Not a person.   Just words.  And no one praises or converses with random words, however good they are.

Of course, maybe you ARE putting yourself into what you write…but maybe it’s too much of yourself.  I see this sooooo often.  Those bloggers who get big and popular and then all they do is blog about themselves and their own personal endeavors.  The titles of their posts are eternally:

“Hey, check out my new book”

“PLEASE buy my new book”

“Hey, guess what?  My new book is out”

“Update on my story”

You get the picture.

I’ve said this multiple times and I’ll say it again.  If you want followers and an active audience, blog about things people CARE about.  Blog about things that HELP people.  Make them WANT or NEED you.

If all you blog about is yourself, this can also constitute a lack of personality towards your audience.  Or, maybe not a lack of personality, but a bad personality.

Don’t be like those bloggers who are dry and have no personality, and don’t be like those bloggers who never have anything to offer to their followers.  Let your audience know who you are, and show your followers that you care about THEM too.  Make people come to your blog not just because of your content, but because of your character–because they genuinely know and like you as a person (and not just what you’re promoting)!

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 I hope this helped!

What do you think?