I think this is actually an important topic because everybody wants to sell something, but a lot of people are afraid to buy. I would fit into this category 🙂
How high (or low) should you price your book?
Obviously, if you’re already doing well on the promotional side of publishing, you can probably make your book cost a bit more…you know, the normal price that a book should cost. That being said, I see a lot of newbies trying to promote their stories by promoting “freebies”–books that are totally free of charge.
I understand the mentality behind freebies, I really do. In fact, I’ve done it. Freebies help you build an audience, get reviews, etc. The goal is to gain loyal readers. And, hopefully, if they like your free stuff, they’ll come back to BUY things from you too.
Yeah, that was my mentality. I made the first book of my series free, hoping that people would eat it up and then come back hungry for the second volume. Well, it sort of worked…the first book has received over 300 downloads. But how many has the second book received (when it’s only priced at 99 cents?)? Like 12.
The thing about freebies is that sometimes it doesn’t even WORK. It’s a waste of effort and can even be a waste of time. Nowadays, I’m very serious about selling your book for MONEY.
Because you worked hard to write something. You worked hard to edit it, to publish it, and to promote it. Why should you just give it away? Your time and talent should be worth something.
To be honest, whenever I see a book that’s free, yes, part of me thinks, “Oh, I’ll just download it because it’s free.” But another part of me is like, “Will it even be a high-quality book? It’s free!”
The point is, making your book free can turn some people off. Because writing that is WORTH something will COST something.
But then, back to the original question: How much should you price your book?
Yes, I am asking for advice because my book (after a makeover, new name, and more editing) will be coming out soon.
My book is 300+ pages long. I’ve worked really hard on it. Do I want to sell it for “free”? For 99 cents?
No, I don’t. Because I think my book is worth more than that.
I guess the point of this post is to ask you to be real with yourself and with others. How much should someone else’s work of art cost? How much should YOUR work of art cost? What are you saying by making your book free?
Think about it.
What’s the point of earning “readership” by promoting a freebie, if, in the end, you really haven’t gained any loyal readers? It’s easy to download a book for free. But it means so much more when someone actually BUYS your book. Also, if they buy it, then they’ll be more obliged to READ it. And that’s what we want as writers. That’s how we hook readers. And isn’t that the goal?
I’m coming out and being honest. When my book comes out, it will not be free. This is my decision to make. I hope all of you can respect that and still give my book a chance, if you’re interested.
Don’t be scared though, I’m not going to make my book super pricey either!! I’m not Shakespeare yet 😉
What do you think?