Writing a post that both grabs your reader and then keeps them interested can be tough. A good title is a good place to start…but after that? How do you know that people are even reading the 250+ words in between the title and the last sentence?
Several of my posts have been EXTREMELY successful. Most popular would be To All New Bloggers Out There and The Reason Why People “Like” But They Don’t Comment.
After reflecting on the posts mentioned above, I started to wonder, what makes a successful blog post?
This first point I cannot stress enough. If you don’t write about anything that your readers care about, your article will be MAJORLY overlooked. It doesn’t matter how perfectly you proofread, how perfectly you word each sentence; if your audience doesn’t care about the subject of your article, it’s just another post in their news-feed.
A big part of “Relevance” corresponds to having integrity…meaning that you consistently write about the same things, you target the same audience, etc. For example, if you love blogging about anime, a review of Jane Austen’s Pride and Prejudice MIGHT appeal to some people, and some of your followers MIGHT be interested…but if your audience comprises mostly of fellow anime-watchers and bloggers, your article may seem downright irrelevant.
Have integrity. Blog about things you KNOW your followers will appreciate. This is the first step to creating a post that gets the attention it deserves.
This depends on your audience, if I’m being honest (and I prefer to be honest 😉 ). However, when in doubt, try to keep your posts neat and simple; easy to read and friendly to the eye. No one likes opening up a post only to see massive, 500-word paragraphs, with no pictures or subtitles.
Think about what YOU want to see or what keeps YOUR attention when you read an article. Chances are, you aren’t reading something that looks like a science textbook (and even those might have pictures!). Keep sentences uncomplicated and to the point, and speak in a voice that is inviting and human, not so sophisticated you sound like a Victorian robot.
Have A Point
Seems like a no-brainer, right? But it’s true. Your article should ALWAYS have a point, instead of being a collection of ideas that don’t relate to one another. If you’re trying to say something to your reader, make sure you say it. Sure, if your blog is the type where you like to vent and let off some steam, maybe “having a point” isn’t necessary. But, sooner or later, your readers will like to know that your thoughts (as wonderful as they are) are actually going somewhere!
It Doesn’t Stop There…
There are plenty more things, I’m sure, that go into a successful blog post. Have you ever written an article that just NAILED it? Any advice you’d like to share? I love hearing your thoughts.
What do you think?