Writing a post that both grabs your reader and then keeps them interested can be tough. A good title is a good place to start…but after that? How do you know that people are even reading the 250+ words in between the title and the last sentence?
Several of my posts have been EXTREMELY successful. Most popular would be To All New Bloggers Out There and The Reason Why People “Like” But They Don’t Comment.
After reflecting on the posts mentioned above, I started to wonder, what makes a successful blog post?
This first point I cannot stress enough. If you don’t write about anything that your readers care about, your article will be MAJORLY overlooked. It doesn’t matter how perfectly you proofread, how perfectly you word each sentence; if your audience doesn’t care about the subject of your article, it’s just another post in their news-feed.
A big part of “Relevance” corresponds to having integrity…meaning that you consistently write about the same things, you target the same audience, etc. For example, if you love blogging about anime, a review of Jane Austen’s Pride and Prejudice MIGHT appeal to some people, and some of your followers MIGHT be interested…but if your audience comprises mostly of fellow anime-watchers and bloggers, your article may seem downright irrelevant.
Have integrity. Blog about things you KNOW your followers will appreciate. This is the first step to creating a post that gets the attention it deserves.
This depends on your audience, if I’m being honest (and I prefer to be honest 😉 ). However, when in doubt, try to keep your posts neat and simple; easy to read and friendly to the eye. No one likes opening up a post only to see massive, 500-word paragraphs, with no pictures or subtitles.
Think about what YOU want to see or what keeps YOUR attention when you read an article. Chances are, you aren’t reading something that looks like a science textbook (and even those might have pictures!). Keep sentences uncomplicated and to the point, and speak in a voice that is inviting and human, not so sophisticated you sound like a Victorian robot.
Have A Point
Seems like a no-brainer, right? But it’s true. Your article should ALWAYS have a point, instead of being a collection of ideas that don’t relate to one another. If you’re trying to say something to your reader, make sure you say it. Sure, if your blog is the type where you like to vent and let off some steam, maybe “having a point” isn’t necessary. But, sooner or later, your readers will like to know that your thoughts (as wonderful as they are) are actually going somewhere!
It Doesn’t Stop There…
There are plenty more things, I’m sure, that go into a successful blog post. Have you ever written an article that just NAILED it? Any advice you’d like to share? I love hearing your thoughts.
What do you think?
So I’ve been noticing that, now more than ever, there is an influx of new bloggers. What’s more, many of my most recent followers seem to be bloggers that are just starting their journey here on WordPress.
To all of you, welcome!!!
A lot of you seem to be very attracted to my more educational posts, like “The Reason Why People ‘Like’ But They Don’t Comment”. So I thought I’d write another “educational post”, particularly geared towards you new bloggers.
The First Thing You Want to Do…
Identity yourself to yourself. What does that mean? It means that, as you start writing, as you start reaching out, networking, meeting other bloggers, targeting specific audiences, you need to know first and foremost WHO YOU ARE as a blogger. You can only reach the audience you want once you decide what kind of blog you are going to run.
So identify yourself to yourself. What do you think you’ll write about? Do you review books or movies? Write about sports? Cooking? Are you trying to promote a book or a business?
You need to figure this out.
The truth is, it’s obnoxious as a reader to visit a blog about book reviews, only to find they decided to go off on a cooking tangent. Centralizing what you write about is important to maintaining and developing a community around yourself.
However, if you’re the kind of person who likes to blog about anything and everything, disregard this completely! 😀 😀 😀
Next: Identify Your Audience
I cannot stress this enough: once you discover and surround yourself with like-minded bloggers, blogging becomes so much more FUN!
The number one word that captures the essence of blogging is COMMUNITY. And to build and enter the community that you want, you have to find the right people.
So identify your target audience.
A while back, I wanted to target an audience of anime-watchers. Why? I’m writing a book that is very anime-esque (among other things). So I tried to write about anime, to reach out to other people that liked anime…but it just wasn’t working. Why? Because I don’t watch enough anime to connect with other people.
Although I thought anime fans were my target audience, it took me a while to understand that I was wrong.
So I took a different approach: I started targeting fellow writers. And let me tell you, that made a big difference!! I discovered my community in them, aspiring and self-published authors like me. And suddenly, my blogging world truly became alive.
Identifying your audience is important, especially if you’re trying to promote something. But, in the end, it’s even more important for the sake of creating a community…which, once again, is what blogging is all about!
Stick With It
We all struggle with this from time to time. We lack motivation because life gets busy, our blogging efforts seem fruitless, or other bloggers seem to be doing so much better. Believe me, I get it. I’ve been blogging for three years and I only have 420 followers. To some of you, that might seem like a lot, but it’s not.
The goal is to keep at it. Fight through the dull moments. Keep on writing.
Believe me, if you stop writing, you’ll accomplish nothing. I know that seems like an obvious statement, but it couldn’t be more true. If you stop writing, you’ll accomplish nothing.
So you must continue to write.
I hope these tips were helpful! As always, Let me know what you think!
Like the way I write? Check out my new book Elithius on Amazon here! The Kindle version is only $0.99 for a limited time only!! Get it now!
Note: this is a throwback post! I believe that this topic, however, is always relevant! Enjoy!
There are plenty of people in the blogosphere trying to get attention. Every now and then, I might run into a person who says “I don’t care how much attention I get; I’ll still blog and write.” And that’s a great mentality to have. You shouldn’t let everyone else’s opinions stop you.
But still, at times, it feels like everyone is trying to promote SOMETHING.
And there’s nothing wrong with that.
Some bloggers are trying to “promote” their emotions, the outcome of their relationship, how their weekend went, etc. Similarly, other people are “promoting” advice, or a message like religion or political philosophy.
Others are simply sharing their love of something by promoting that something. For instance, some people review books, TV shows, movies, etc., just for fun.
But all of this involves promoting yourself too. You won’t be able to promote anything unless you promote yourself.
And promoting yourself can be a big deal when you’re like the majority of bloggers out there…when you’re trying to promote what you write.
Take It From Me
Take it from me: there’s a lot of competition. I’m sure most of you have realized this. Everyone wants people to be interested in what they’re selling. If you’re an author and a blogger, then you’re a marketer. It’s that simple.
Unfortunately, I can’t lay down a “road map to success” for any of you. In order to do that, I would need to find that road map first! But I can pass on some advice I got.
Allow me to tell you a story:
I’m a senior in high school. I’m sure most of you remember this time in your life where you had to start making adult decisions, particularly concerning your future. For me, this involved what I was going to do in college. I already have a free ride to an amazing college (thanks to my awesome, hard-working dad), so the question was, “What will I study in college?”
I’m not going to go into too much detail, but, basically, my parents were strongly pushing me to make a decision based on my financial future. As I’m sure most of you know, I would like to pursue a degree that has to do with writing and literature. But my parents were advising me to do something that could get me a nice job; a job that I could use to support a family.
I also happen to be pretty smart when it comes to things like math, physics, etc.
So I thought, “Well, I could be a math major. Or a physics major.”
In the end, I ended up texting my older brother who had graduated from the same college with multiple degrees. He’s a physicist, a mathematician, and an engineer (I know, smart guy!).
I asked for his advice, if he could see me as a mathematician or a physicist, and he replied with a simple question: “Why not an engineer?”
I didn’t really get the point: “Why?” Why would it matter? All three majors were basically the same, right?
Math majors and physicists have all the skills to do what an engineer does, as far as I could tell. In a lot of cases, they took similar classes, but for different reasons. All that was really different was the degree you got.
That was what I thought.
But then my brother told me something that I believe applies to waaaay more than just college and choosing a degree.
He told me that no industry/employer/company needs mathematicians or physicists anymore. They need engineers. Why?
Because engineers have something to OFFER.
You see, engineers are able to USE their knowledge of math and physics to create PRODUCTS. They don’t just have the knowledge, they can USE it. And this is what people want. My brother wasn’t saying that mathematicians and physicists are good for nothing.
But people want someone that can be useful to them. That’s the way the world works.
How does this apply to writing and promoting yourself?
You have to become something that people want. Or better yet, something that people NEED. Be useful to other people.
This is the best way to promote yourself; by offering something that people want. Sometimes this means not talking about yourself. Maybe this means sharing advice, writing a review for someone, or something else entirely.
Whether we like it or not though, this is the way the world works. People will want you if they need you. So develop the skillset and gather to yourself what people need. The best way to promote yourself is by promoting what people actually want.
That’s just the way it goes.
Thanks for reading and I hope this helps!
What do you think?
Wanna support me as an author? Check out my fantasy novel here! For a limited time only, the eBook costs only $0.99! Don’t miss out!
I feel as if I must write this.
Two days ago, I posted an article about how disturbing it is that we humans, as a society, have a twisted appreciation for violence. I was condemning the fact that we enjoy watching violence and stated that violence desensitizes us, thus making violence more acceptable in society. I wanted to know why we felt this way. Why do we enjoy violence? We do we even, at time, crave seeing it? Why does it feel good (say, from a contact-sport perspective)?
One blogger, Karandi over at 100WordAnime, challenged me in the comment section, stating that she disagreed with me. Most people are not desensitized by the violence in movies or video games, and their feelings of real violence vs. story-violence are quite separate.
Now I don’t know if I agree with Karandi entirely, but I had an experience this morning that caused me to consider her words in greater detail.
If the following makes you feel uncomfortable, please forgive me.
I’m in college and I live in an apartment with my sister and one of her friends. We noticed, to our dismay, that we have a bit of a mouse problem. So we bought a mouse trap–the sticky/glue kind, that traps the mice but doesn’t kill them. My sister forgot to buy mouse poison to place on the glue traps, so, while the mice would be stuck, we would still have to do the dirty work of getting rid of them.
Being the man of the house, I stated quite calmly that I would be happy to “finish the job”, in the event that we caught a mouse.
Well, I walked downstairs this morning to find not one but TWO mice caught in a trap. One of the critters was smack-dab in the middle of the trap, the other one was caught only by the tail. Grimly satisfied that we had caught them, I proceeded to get the broom…but then I decided that the broom was too soft, and I probably wouldn’t be able to kill the mice.
So I went back upstairs to get my shoe. After pulling the mouse trap out, I looked down at the two little things. And hesitated.
I wasn’t sure what made me pause. Maybe it was the fact that, with a shoe, I would have to get close to them in order to smack them. Maybe it was because, when they saw me, they started panicking, and writhing, trying to get away.
Did I feel bad that I was going to kill them…? Was I just afraid of them?
I didn’t really get it. I watch plenty of violent shows; some of my favorite anime are very violent. I imagine myself as the characters, taking down Homonculi, Titans, you name it. I’m positive that, if I were in those same circumstances, I would be powerful, strong, determined, and fearless.
And now I’m looking down at two mice, trying to be a man, but afraid to finish the job.
I didn’t have my contacts in, so these things were just two brown fuzz balls. There was no sense of empathy as a result. Honestly, I believe my hesitation simply arose from the fact that killing them was going to take deliberate action. I didn’t feel “guilty” for what I was about to do. I think that, at heart, I was afraid to kill, simply because…
…well, just because.
There’s something about killing that I find scary. Even if I’m killing two pesky mice that keep on eating our food. Once you kill something, it’s gone, and you are responsible. It doesn’t matter that it was for a perfectly good reason. There is still something scary about hitting something until it’s dead.
Well, once I reasoned that they could possibly escape, I did it. I was, after all, the man of the house. It would’ve been wrong for me to leave the dirty work to my sister or her friend. We also had another woman and her 5 year old sister sleeping over. I had to finish the job before any of them could wake up and witness the dirty work.
After I hit the mice once, any hesitation thereafter was nonexistent; it seemed nicer to end it as quickly as possible.
Once the deed was done, I felt satisfied with myself, but I was also shaken. It wasn’t death that bothered me, but killing specifically. I find it interesting that, although I thought I would’ve had no problem killing them, I ended up feeling disturbed. Even though I thought violence was cool and empowering, I really didn’t have it in me to behave in such a manner.
And…well, that’s my story.
Violence, I suppose, oftentimes IS separated from what we see in movies or anime. We are not what we watch.
It’s a frustrating truth: everyone wants to win, but no one wants to play.
What am I talking about?
Everyone is trying to sell something. There are plenty of bloggers out there who are trying to gain support and traffic for their brand, their product, their work of art. And I understand that; heck, I’m doing the same thing!
But you know what makes being a seller REALLLLLY hard?
Having nobody that wants to buy.
In today’s world, it’s so easy to be “double-sided”. It’s easy to “go through the motions”. I’ve had several people act excited about wanting to buy my book and read it…but then they never did. I even asked them about it.
Their response? “Uhh…I don’t have money to spend on your book. Sorry.”
“It’s 0.99 cents”.
See what I mean?
Look, I have no problem if you don’t want to buy my book. If you aren’t interested, I’m not going to blame you. But please…PLEASE don’t lie to me. That hurts way more.
As bloggers, we need to have a sense of community. And that community will never exist if we continue to form this false sense of security–this false sense of companionship. If everyone pats each other on the back, but without actually caring…there will be no community.
Please, let’s just all be honest with each other. I understand that, at times, it can be hard to tell someone the truth. I really do. But that doesn’t mean lying is the answer.
Everyone wants to win. Everyone is selling something. But in order to sell something, you need buyers.
And sometimes, to get buyers, you need to buy.
Be a part of a community. Take a chance with someone else’s work. Believe me, it’ll work wonders for you and your community.
Recently, a duo of blogging brothers published a new story on Amazon. What did I do? I bought it right away. Was it my kind of story? No. But did I at least give them a chance? Yes. And that’s what matters.
Be a part of a community. Participate.
That’s how you win!
What do you think?
Sooner or later, whether you like it or not, you’re going to find yourself wondering, “Who are my real followers?”
Sometimes I see these blogs where the author has gained a following of 2,000…or 20,000, or even 120,000. That’s a LOT of followers, and I dream of having that many. That being said, it’s interesting to note that these blogs only merit about 15-70 Likes per post. You might think, “What’s wrong with that? 70 Likes is a lot!” But compare that to the number of followers. If you have 10,000 followers, and you only get 70 Likes…wouldn’t you be disappointed? Shouldn’t you be getting…hmm, maybe at least a couple thousand Likes, assuming that other few thousand weren’t online that day?
What’s going on here?
All right, I’ll admit, we could get crazy with the statistics of blogging; maybe it’s not fair for me to say that only 70 people care about your blog when you have 2000 followers, just because you got only 70 Likes. Maybe those 70 Likes consist of 70 different people each time you publish a post, so from that perspective, you really might have a huge following, depending on how many people are online on different days.
Whatever the case, that’s what this post is about: recognizing that Likes aren’t love, for better or for worse (I just made a political pun and a marriage pun right there!).
When someone Likes a post of yours, they don’t necessarily need to View it. You don’t need to go far to see what I’m talking about. In your Reader, you can see that–without having to click and OPEN a post–you can press the Like button. And you don’t even have to know what you’re Liking. You can appear to be a faithful follower, but in reality, you’re just going through the motions.
People can and have done this to me multiple times.
How do I know? How do YOU know? Well, go to your Stats page. Heck, just go to your “Blog Posts” page, where you can see your most recently published articles. You should be able to see the number of Likes, Comments…and yes, Views!
Does the number of Views outweigh the Likes? If it does, then great job!
Now, the people who Liked your post STILL might not have Viewed it. We can’t tell if the people who Liked also Viewed. But still, the number of Views is more important, because in order to tally Views…well, someone has to actually open up your post! Which means it’s more likely that they read it. Which means it’s more likely that they care.
And bingo. You’ve found your true followers.
You’re followers are the people who read your posts, not Like them. Because you can Like without reading.
Monitor your Views. If they are lower than your Likes, try to change that. Work hard to make posts that are attractive and that really draw people in. Make your writing desirable and View-worthy. It’s easy to Like something. It’s harder to View. Which means Views are worth more.
What do you think?
Have you ever been able to tell that to someone? “Yeah, I’m a writer.”
It feels awesome. Naturally, we don’t like to share things about ourselves with people we don’t know. That being said, telling people about our love of writing seems like something we all look forward to. I know I do. I’m proud of what I love, and, if you’re like me, you’re dying for someone to listen to you talk about your writing experiences.
So maybe we like telling people “I’m a writer”.
But do we even realize what we’re saying?
If you really are a writer, analyze what I’m about to say with a writer’s eye. By saying “I am a writer”, what verb are you using?
“Am”. It’s a verb of being.
Do you realize what you are saying?
Some would say that you are defining something deep about yourself…something so deep, it’s akin to your very nature. What is the definition of nature, as ascertained by philosophers that are way smarter than me?
“Nature-Essence at its center of activity: a thing’s fundamental function”
To say that you ARE a writer implies that it is your nature. It is your fundamental function.
I dare you. I DARE you. Ask yourself a simple question:
“Am I really a writer?”
(“Or do I just write from time to time?”)
Does writing define who you are? Do you need writing? Is writing your fundamental function?
I’ve read a lot of stories about the experiences of successful authors. What those stories had in common was how much those authors had to dive into a lifestyle of writing, whether it was easy or not. They made writing their fundamental function. It was write or die.
My dear followers, are you willing to do the same?
Are you a writer?
If the answer is “no”, then what are you willing to give?
If you want to be successful, if you want to be true to yourself, don’t just write.
Be a writer…
…so that you can say this and know it in your heart: “I. Am. A. Writer.”
Now go for it, and apply this to any part of your life that involves (or should involve) passion.
What do you think?